America's Best Public Relations Agencies 2024

America's Best Public Relations Agencies 2024

A company's ability to communicate with the public is essential. Managing a firm's reputation, driving interest in its products and limiting damage during times of crisis hinge in large part on the abilities of its public relations professionals.

Public relations is not a small industry: Data intelligence platform Statista sized the worldwide PR market at more than $100 billion in 2022, a figure that the firm said was predicted to increase by one-third within five years. Statista added that prominent U.S. cities such as New York and Washington, D.C., "harbor some of the most sought-after agencies on the planet."

To highlight the U.S. agencies that are the most recommended in their sector or specialization, Newsweek is partnering with Statista to release the inaugural list of America's Best PR Agencies. The list of 150 agencies is based on a survey of PR agency employees and owners as well as people who work in the PR, communications or marketing department of a U.S. company. Both groups recommended PR agencies in their field of expertise.

The agencies with the most recommendations represent 11 client sectors and 13 specializations. Sectors include areas like consumer goods, health care and professional services. The specializations focus on services such as event planning, media strategy and influencer relations.

The featured agencies include high-profile firms like Ogilvy and Finn Partners. They are listed alongside others who collectively represent the top tier of American PR professionals.

Licensing:

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METHODOLOGY

Effective public relations and communications are indispensable for companies, serving multifaceted purposes. They actively sculpt and uphold a company's reputation, bolster awareness surrounding its offerings, and crucially, navigate crises or negative publicity to safeguard public trust. In the United States, several agencies cater to these specific needs, offering a diverse range of services. This list is intended to serve as a guide for the industry to highlight the agencies that are most recommended in the respective industry or specialization.

America's Best PR Agencies 2024 identifies and honors 149 exceptional PR agencies across 11 distinct client sectors and 13 specializations.

The list is based on surveys of two groups: Peers (owners & employees of PR agencies) as well as PR specialists (people who work in PR departments of US companies) were surveyed. Both groups were asked to recommend PR agencies in their field of expertise or specialization.

Members of the target groups were either invited to take part in the survey, they could register or were recruited via an online access panel. To identify the best PR agencies, the recommendations were combined in a scoring model.

In every sector and specialization category, the PR agencies with the highest number of recommendations were sorted into two classes: 4 stars and 5 stars.

The selection of the companies and the definition of the evaluation criteria were carried out according to independent journalistic criteria of Newsweek and Statista. The evaluation was carried out by the statistics and market research company Statista. Newsweek and Statista make no claim to the completeness of the companies examined.

The top list is comprised exclusively of PR agencies that are eligible regarding the scope described in this document. A mention in the top list is a positive recognition and indicates a vote of confidence from the market. The list is the result of an elaborate process. Events after the April 11, 2024, were not considered and are thus not subject of this rating. As such, the results of this list should not be used as the sole source of information for future deliberations. The information provided in this list should be considered in conjunction with other available information.

The quality of companies that are not included in the list is not disputed.

About Statista R

Statista R is a world leader in the creation of company, brand, and product rankings and top lists, based on comprehensive market research and data analysis: Statista R recognizes the best. With a team of over 100 expert analysts and in cooperation with more than 40 high profile media brands across all continents, Statista R creates transparency for consumers and business decision makers and helps companies build trust and recognition across a plethora of industries and product categories. Visit r.statista.com for further information about Statista R and our rankings.

Statista R is a division of Statista. The leading data and business intelligence portal provides an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries. Find out more at statista.com.

Download the full methodology here.