BrandSpark Best New Product Awards 2024

BrandSpark Best New Product Awards 2024

Clayton M. Christensen, the late Harvard professor acclaimed for his work on the theory of disruptive innovation, famously put forth that of the 30,000 new products introduced annually, 95 percent will fail.

Such a daunting figure, though, does not stop new products from entering the market every day. To help you decide which of these items to add to your cart and which to leave on the shelf, Newsweek has partnered with market research firm BrandSpark International to present the 16th annual Best New Product Awards.

The awards are based on an online survey asking 12,000 American shoppers, who have tried the nominated products, which they liked best and would buy again. Eligible items must represent "a significant product innovation," according to BrandSpark.

The award recipients span 88 categories within food and beverage, health, beauty, personal care and children's products, the household and pet sectors, and footwear and bedroom items. Winners are based on a formula that weighs the responses BrandSpark received from its online survey regarding each product's appeal and quality, and shoppers' future purchase plans.

No category was too niche to consider. The best in coffee enhancers, bed frames and gut-health gummies, just for example, were all cited. We hope these awards will help you make more informed and confident decisions when you shop.

Licensing:

If your product is a winner, contact Kim Diamond, Vice President, Best New Product Awards (KDiamond@BestNewProductAwards.com), to learn more about licensing options.

METHODOLOGY

1. Overview

The Best New Product Awards (BNPA) is the most credible and influential award consumer-voted award for consumer products. The program follows a rigorous process of product selection, category definition, and research. Winner determination is based 100% on the responses of American shoppers. The BNPAs find real in-market purchasers of the competing products through an online survey of over 12,000 American shoppers, to identify the ones Americans would spend their hard-earned money on again.

2. Product Nomination

Products were eligible for participation in the 2024 BNPAs if they were launched after July 2022 and represented a significant product innovation. Competitive categories were constructed to ensure that each BNPA winner is truly a superior choice for shoppers. Products from retail or private-label brands are eligible and encouraged to compete.

Products are nominated in three ways:

* An online call for nominations allows consumers to nominate their favorite new products.

* A call for entries is sent to marketers who enter their leading innovations into the program.

* BNPA researchers review store shelves, advertising, and industry publications to identify new products of interest to consumers.

3. Winner Determination

Determination of the winner in each category is based on a set formula for the "Best New Product Award Score," calculated from appeal ratings among category shoppers combined with future purchase intent and product superiority ratings from real in-market buyers of each product. The highest BNPA Score determines the winner with only one winner per category.