Most Loved Brands Asia Pacific 2024

Most Loved Brands Asia Pacific 2024

Encompassing a wide variety of diverse nations with dynamic economies, the Asia Pacific region is a main driver of global economic growth. In fact, the GDP of emerging and developing Asian nations is projected to nearly double in this decade, reaching $37.4 trillion by 2029, according to Statista. The area is also home to some of the most valuable brands in the world, from Samsung and Toyota to Huawei and Alibaba, with new and innovative companies emerging each day to offer consumers more options to consider when making a purchase.

As a consumer, brand names matter. Buyers want to know that they're getting the best products and services available from a trusted source. Given the exciting growth and world-class businesses in the region, Newsweek and Statista are happy to announce Most Loved Brands Asia Pacific 2024. This list recognizes the most highly regarded brands in the region using a range of metrics, including brand awareness, likeability and loyalty. Additionally, a cross-country list shows brands that are recognized as a most loved brand in more than two countries in the respective categories.

For its first year, the Most Loved Brands Asia Pacific list includes the top names across 60 different categories—covering everything from cosmetics to appliances and more. The rankings are based on an independent survey of more than 9,000 customers in Australia, China, India, Japan and South Korea, who provided 43,000 evaluations.

We hope this list helps you find brands that you can rely on for your everyday purchases.

Nancy Cooper Signature 5
CountryCategory Rank by CountryBrandScoreSectorCategory
Australia
1
100.00
Apparel & Shoes
Jewelry
Australia
2
94.26
Apparel & Shoes
Jewelry
Australia
3
93.95
Apparel & Shoes
Jewelry
Australia
4
91.83
Apparel & Shoes
Jewelry
Australia
5
91.40
Apparel & Shoes
Jewelry
Australia
1
100.00
Apparel & Shoes
Luxury fashion
Australia
2
99.12
Apparel & Shoes
Luxury fashion
Australia
3
97.97
Apparel & Shoes
Luxury fashion
Australia
4
97.51
Apparel & Shoes
Luxury fashion
Australia
5
94.52
Apparel & Shoes
Luxury fashion
Australia
1
100.00
Apparel & Shoes
Outdoor fashion
Australia
2
97.48
Apparel & Shoes
Outdoor fashion
Australia
3
94.93
Apparel & Shoes
Outdoor fashion
Australia
4
89.13
Apparel & Shoes
Outdoor fashion
Australia
5
86.84
Apparel & Shoes
Outdoor fashion
Australia
1
100.00
Apparel & Shoes
Sneakers
Australia
2
93.58
Apparel & Shoes
Sneakers
Australia
3
85.25
Apparel & Shoes
Sneakers
Australia
4
82.39
Apparel & Shoes
Sneakers
Australia
5
81.24
Apparel & Shoes
Sneakers
Australia
1
100.00
Apparel & Shoes
Sportswear
Australia
2
97.33
Apparel & Shoes
Sportswear
Australia
3
82.14
Apparel & Shoes
Sportswear
Australia
4
82.09
Apparel & Shoes
Sportswear
Australia
5
79.49
Apparel & Shoes
Sportswear
Australia
1
100.00
Apparel & Shoes
Watches
Australia
2
96.94
Apparel & Shoes
Watches
Australia
3
87.79
Apparel & Shoes
Watches
Australia
4
86.57
Apparel & Shoes
Watches
Australia
5
82.67
Apparel & Shoes
Watches
Australia
1
100.00
Cosmetics & Personal Care
Clean beauty
Australia
2
89.91
Cosmetics & Personal Care
Clean beauty
Australia
3
83.38
Cosmetics & Personal Care
Clean beauty
Australia
4
74.72
Cosmetics & Personal Care
Clean beauty
Australia
5
74.06
Cosmetics & Personal Care
Clean beauty
Australia
1
100.00
Cosmetics & Personal Care
Cosmetics & make-up
Australia
2
96.53
Cosmetics & Personal Care
Cosmetics & make-up
Australia
3
92.74
Cosmetics & Personal Care
Cosmetics & make-up
Australia
4
88.55
Cosmetics & Personal Care
Cosmetics & make-up
Australia
5
88.30
Cosmetics & Personal Care
Cosmetics & make-up
Australia
1
100.00
Cosmetics & Personal Care
Deodorants
Australia
2
96.10
Cosmetics & Personal Care
Deodorants
Australia
3
65.09
Cosmetics & Personal Care
Deodorants
Australia
4
64.91
Cosmetics & Personal Care
Deodorants
Australia
5
61.62
Cosmetics & Personal Care
Deodorants
Australia
1
100.00
Cosmetics & Personal Care
Face care
Australia
2
95.31
Cosmetics & Personal Care
Face care
Australia
3
91.57
Cosmetics & Personal Care
Face care
Australia
4
91.28
Cosmetics & Personal Care
Face care
Australia
5
86.19
Cosmetics & Personal Care
Face care
Australia
1
100.00
Cosmetics & Personal Care
Hair care
Australia
2
98.65
Cosmetics & Personal Care
Hair care
Australia
3
90.17
Cosmetics & Personal Care
Hair care
Australia
4
79.90
Cosmetics & Personal Care
Hair care
Australia
5
78.77
Cosmetics & Personal Care
Hair care
Australia
1
100.00
Cosmetics & Personal Care
Shavers & razor
Australia
2
87.44
Cosmetics & Personal Care
Shavers & razor
Australia
3
83.78
Cosmetics & Personal Care
Shavers & razor
Australia
4
83.70
Cosmetics & Personal Care
Shavers & razor
Australia
5
82.13
Cosmetics & Personal Care
Shavers & razor
Australia
1
100.00
Cosmetics & Personal Care
Toothpaste
Australia
2
87.39
Cosmetics & Personal Care
Toothpaste
Australia
3
84.72
Cosmetics & Personal Care
Toothpaste
Australia
4
74.86
Cosmetics & Personal Care
Toothpaste
Australia
5
74.35
Cosmetics & Personal Care
Toothpaste
Australia
1
100.00
Digital Media
Digital music
Australia
2
95.34
Digital Media
Digital music
Australia
3
92.16
Digital Media
Digital music
Australia
4
89.87
Digital Media
Digital music
Australia
5
74.09
Digital Media
Digital music
Australia
1
100.00
Digital Media
Video game subscriptions
Australia
2
97.84
Digital Media
Video game subscriptions
Australia
3
95.28
Digital Media
Video game subscriptions
Australia
4
94.61
Digital Media
Video game subscriptions
Australia
5
92.60
Digital Media
Video game subscriptions
Australia
1
100.00
Digital Media
Video-on-demand
Australia
2
95.57
Digital Media
Video-on-demand
Australia
3
91.75
Digital Media
Video-on-demand
Australia
4
88.76
Digital Media
Video-on-demand
Australia
5
85.21
Digital Media
Video-on-demand
Australia
1
100.00
Electronics
Coffee machines & coffee makers
Australia
2
97.15
Electronics
Coffee machines & coffee makers
Australia
3
95.12
Electronics
Coffee machines & coffee makers
Australia
4
80.61
Electronics
Coffee machines & coffee makers
Australia
5
79.67
Electronics
Coffee machines & coffee makers
Australia
1
100.00
Electronics
Food processors
Australia
2
98.96
Electronics
Food processors
Australia
3
98.61
Electronics
Food processors
Australia
4
90.76
Electronics
Food processors
Australia
5
90.52
Electronics
Food processors
Australia
1
100.00
Electronics
Gaming hardware & peripherals
Australia
2
91.54
Electronics
Gaming hardware & peripherals
Australia
3
89.92
Electronics
Gaming hardware & peripherals
Australia
4
89.49
Electronics
Gaming hardware & peripherals
Australia
5
82.61
Electronics
Gaming hardware & peripherals
Australia
1
100.00
Electronics
Headphones
Australia
2
98.74
Electronics
Headphones
Australia
3
96.11
Electronics
Headphones
Australia
4
95.49
Electronics
Headphones
Australia
5
93.87
Electronics
Headphones
Australia
1
100.00
Electronics
Refrigerators
Australia
2
98.51
Electronics
Refrigerators
Australia
3
98.28
Electronics
Refrigerators
Australia
4
93.94
Electronics
Refrigerators
Australia
5
83.06
Electronics
Refrigerators
Australia
1
100.00
Electronics
Smart home
Australia
2
86.12
Electronics
Smart home
Australia
3
82.09
Electronics
Smart home
Australia
1
100.00
Electronics
Smart speakers
Australia
2
99.45
Electronics
Smart speakers
Australia
3
96.08
Electronics
Smart speakers
Australia
4
95.45
Electronics
Smart speakers
Australia
5
95.05
Electronics
Smart speakers
Australia
1
100.00
Electronics
Smartphones
Australia
2
98.96
Electronics
Smartphones
Australia
3
81.35
Electronics
Smartphones
Australia
1
100.00
Electronics
Vacuum cleaners
Australia
2
75.79
Electronics
Vacuum cleaners
Australia
3
75.20
Electronics
Vacuum cleaners
Australia
4
72.07
Electronics
Vacuum cleaners
Australia
5
69.18
Electronics
Vacuum cleaners
Australia
1
100.00
Electronics
Washing machines
Australia
2
99.05
Electronics
Washing machines
Australia
3
94.58
Electronics
Washing machines
Australia
4
93.80
Electronics
Washing machines
Australia
5
90.11
Electronics
Washing machines
Australia
1
100.00
Electronics
Wearables
Australia
2
99.25
Electronics
Wearables
Australia
3
94.72
Electronics
Wearables
Australia
4
85.81
Electronics
Wearables
Australia
5
84.00
Electronics
Wearables
Australia
1
100.00
Finance & Insurance
Buy now, pay later (BNPL)
Australia
2
93.77
Finance & Insurance
Buy now, pay later (BNPL)
Australia
3
77.48
Finance & Insurance
Buy now, pay later (BNPL)
Australia
1
100.00
Finance & Insurance
Digital payment
Australia
2
94.22
Finance & Insurance
Digital payment
Australia
3
87.58
Finance & Insurance
Digital payment
Australia
4
83.62
Finance & Insurance
Digital payment
Australia
5
82.63
Finance & Insurance
Digital payment
Australia
1
100.00
Food & Beverages
Bottled water
Australia
2
85.62
Food & Beverages
Bottled water
Australia
3
84.74
Food & Beverages
Bottled water
Australia
4
75.77
Food & Beverages
Bottled water
Australia
5
69.89
Food & Beverages
Bottled water
Australia
1
100.00
Food & Beverages
Breakfast cereal
Australia
2
91.25
Food & Beverages
Breakfast cereal
Australia
3
90.43
Food & Beverages
Breakfast cereal
Australia
4
82.24
Food & Beverages
Breakfast cereal
Australia
5
80.16
Food & Beverages
Breakfast cereal
Australia
1
100.00
Food & Beverages
Chocolate & candy bars
Australia
2
91.31
Food & Beverages
Chocolate & candy bars
Australia
3
90.23
Food & Beverages
Chocolate & candy bars
Australia
4
88.46
Food & Beverages
Chocolate & candy bars
Australia
5
88.02
Food & Beverages
Chocolate & candy bars
Australia
1
100.00
Food & Beverages
Energy drinks
Australia
2
93.71
Food & Beverages
Energy drinks
Australia
3
90.61
Food & Beverages
Energy drinks
Australia
4
89.94
Food & Beverages
Energy drinks
Australia
5
85.71
Food & Beverages
Energy drinks
Australia
1
100.00
Food & Beverages
Frozen pizza
Australia
2
84.78
Food & Beverages
Frozen pizza
Australia
3
77.92
Food & Beverages
Frozen pizza
Australia
1
100.00
Food & Beverages
Ice cream
Australia
2
95.46
Food & Beverages
Ice cream
Australia
3
94.92
Food & Beverages
Ice cream
Australia
4
94.23
Food & Beverages
Ice cream
Australia
5
93.60
Food & Beverages
Ice cream
Australia
1
100.00
Food & Beverages
Juice
Australia
2
93.99
Food & Beverages
Juice
Australia
3
91.26
Food & Beverages
Juice
Australia
4
87.92
Food & Beverages
Juice
Australia
5
85.23
Food & Beverages
Juice
Australia
1
100.00
Food & Beverages
Soft drinks
Australia
2
89.05
Food & Beverages
Soft drinks
Australia
3
86.69
Food & Beverages
Soft drinks
Australia
4
85.17
Food & Beverages
Soft drinks
Australia
5
84.90
Food & Beverages
Soft drinks
Australia
1
100.00
Mobility & Travel
Airlines
Australia
2
96.85
Mobility & Travel
Airlines
Australia
3
92.42
Mobility & Travel
Airlines
Australia
4
90.56
Mobility & Travel
Airlines
Australia
5
89.77
Mobility & Travel
Airlines
Australia
1
100.00
Mobility & Travel
Car makers
Australia
2
92.59
Mobility & Travel
Car makers
Australia
3
89.71
Mobility & Travel
Car makers
Australia
4
89.04
Mobility & Travel
Car makers
Australia
5
87.10
Mobility & Travel
Car makers
Australia
1
100.00
Retail & Hospitality
Fashion stores
Australia
2
94.44
Retail & Hospitality
Fashion stores
Australia
3
91.63
Retail & Hospitality
Fashion stores
Australia
4
89.11
Retail & Hospitality
Fashion stores
Australia
5
88.91
Retail & Hospitality
Fashion stores
Australia
1
100.00
Retail & Hospitality
Grocery stores
Australia
2
99.26
Retail & Hospitality
Grocery stores
Australia
3
94.01
Retail & Hospitality
Grocery stores
Australia
4
85.83
Retail & Hospitality
Grocery stores
Australia
5
75.15
Retail & Hospitality
Grocery stores
Australia
1
100.00
Retail & Hospitality
Restaurant chains
Australia
2
97.57
Retail & Hospitality
Restaurant chains
Australia
3
93.54
Retail & Hospitality
Restaurant chains
Australia
4
93.01
Retail & Hospitality
Restaurant chains
Australia
5
87.99
Retail & Hospitality
Restaurant chains
China
1
100.00
Apparel & Shoes
Jewelry
China
2
98.88
Apparel & Shoes
Jewelry
China
3
97.84
Apparel & Shoes
Jewelry
China
4
95.45
Apparel & Shoes
Jewelry
China
5
91.64
Apparel & Shoes
Jewelry
China
1
100.00
Apparel & Shoes
Luxury fashion
China
2
97.48
Apparel & Shoes
Luxury fashion
China
3
93.60
Apparel & Shoes
Luxury fashion
China
4
92.17
Apparel & Shoes
Luxury fashion
China
5
86.34
Apparel & Shoes
Luxury fashion
China
1
100.00
Apparel & Shoes
Outdoor fashion
China
2
87.92
Apparel & Shoes
Outdoor fashion
China
3
87.60
Apparel & Shoes
Outdoor fashion
China
4
85.96
Apparel & Shoes
Outdoor fashion
China
5
84.12
Apparel & Shoes
Outdoor fashion
China
1
100.00
Apparel & Shoes
Sneakers
China
2
97.92
Apparel & Shoes
Sneakers
China
3
85.51
Apparel & Shoes
Sneakers
China
4
85.18
Apparel & Shoes
Sneakers
China
5
76.69
Apparel & Shoes
Sneakers
China
1
100.00
Apparel & Shoes
Sportswear
China
2
99.34
Apparel & Shoes
Sportswear
China
3
92.41
Apparel & Shoes
Sportswear
China
4
86.42
Apparel & Shoes
Sportswear
China
5
79.65
Apparel & Shoes
Sportswear
China
1
100.00
Apparel & Shoes
Watches
China
2
85.24
Apparel & Shoes
Watches
China
3
84.79
Apparel & Shoes
Watches
China
4
83.25
Apparel & Shoes
Watches
China
5
80.49
Apparel & Shoes
Watches
China
1
100.00
Cosmetics & Personal Care
Clean beauty
China
2
99.93
Cosmetics & Personal Care
Clean beauty
China
3
94.31
Cosmetics & Personal Care
Clean beauty
China
4
87.93
Cosmetics & Personal Care
Clean beauty
China
5
84.98
Cosmetics & Personal Care
Clean beauty
China
1
100.00
Cosmetics & Personal Care
Cosmetics & make-up
China
2
99.92
Cosmetics & Personal Care
Cosmetics & make-up
China
3
97.55
Cosmetics & Personal Care
Cosmetics & make-up
China
4
94.59
Cosmetics & Personal Care
Cosmetics & make-up
China
5
91.17
Cosmetics & Personal Care
Cosmetics & make-up
China
1
100.00
Cosmetics & Personal Care
Deodorants
China
2
99.58
Cosmetics & Personal Care
Deodorants
China
3
95.54
Cosmetics & Personal Care
Deodorants
China
4
93.57
Cosmetics & Personal Care
Deodorants
China
5
87.62
Cosmetics & Personal Care
Deodorants
China
1
100.00
Cosmetics & Personal Care
Face care
China
2
89.25
Cosmetics & Personal Care
Face care
China
3
88.12
Cosmetics & Personal Care
Face care
China
4
84.80
Cosmetics & Personal Care
Face care
China
5
83.13
Cosmetics & Personal Care
Face care
China
1
100.00
Cosmetics & Personal Care
Hair care
China
2
95.73
Cosmetics & Personal Care
Hair care
China
3
94.41
Cosmetics & Personal Care
Hair care
China
4
93.85
Cosmetics & Personal Care
Hair care
China
5
89.73
Cosmetics & Personal Care
Hair care
China
1
100.00
Cosmetics & Personal Care
Male cosmetics
China
2
90.37
Cosmetics & Personal Care
Male cosmetics
China
3
85.65
Cosmetics & Personal Care
Male cosmetics
China
4
85.45
Cosmetics & Personal Care
Male cosmetics
China
5
81.87
Cosmetics & Personal Care
Male cosmetics
China
1
100.00
Cosmetics & Personal Care
Shavers & razor
China
2
96.99
Cosmetics & Personal Care
Shavers & razor
China
3
93.59
Cosmetics & Personal Care
Shavers & razor
China
4
87.52
Cosmetics & Personal Care
Shavers & razor
China
5
82.13
Cosmetics & Personal Care
Shavers & razor
China
1
100.00
Cosmetics & Personal Care
Toothpaste
China
2
95.85
Cosmetics & Personal Care
Toothpaste
China
3
93.88
Cosmetics & Personal Care
Toothpaste
China
4
93.17
Cosmetics & Personal Care
Toothpaste
China
5
91.75
Cosmetics & Personal Care
Toothpaste
China
1
100.00
Digital Media
Digital music
China
2
96.53
Digital Media
Digital music
China
3
91.03
Digital Media
Digital music
China
4
86.47
Digital Media
Digital music
China
5
82.86
Digital Media
Digital music
China
1
100.00
Digital Media
Video game subscriptions
China
2
94.66
Digital Media
Video game subscriptions
China
3
94.56
Digital Media
Video game subscriptions
China
4
91.61
Digital Media
Video game subscriptions
China
5
84.60
Digital Media
Video game subscriptions
China
1
100.00
Digital Media
Video-on-demand
China
2
97.79
Digital Media
Video-on-demand
China
3
96.02
Digital Media
Video-on-demand
China
4
91.24
Digital Media
Video-on-demand
China
5
79.26
Digital Media
Video-on-demand
China
1
100.00
Ecommerce
Beauty & health online shops
China
2
96.59
Ecommerce
Beauty & health online shops
China
3
93.78
Ecommerce
Beauty & health online shops
China
4
81.00
Ecommerce
Beauty & health online shops
China
5
80.14
Ecommerce
Beauty & health online shops
China
1
100.00
Ecommerce
Consumer electronics online shops
China
2
93.11
Ecommerce
Consumer electronics online shops
China
3
85.42
Ecommerce
Consumer electronics online shops
China
4
82.63
Ecommerce
Consumer electronics online shops
China
5
80.39
Ecommerce
Consumer electronics online shops
China
1
100.00
Ecommerce
Fashion online shops
China
2
96.74
Ecommerce
Fashion online shops
China
3
95.13
Ecommerce
Fashion online shops
China
4
89.24
Ecommerce
Fashion online shops
China
5
75.31
Ecommerce
Fashion online shops
China
1
100.00
Ecommerce
Sports & outdoor online shops
China
2
96.48
Ecommerce
Sports & outdoor online shops
China
3
91.16
Ecommerce
Sports & outdoor online shops
China
4
90.79
Ecommerce
Sports & outdoor online shops
China
5
86.03
Ecommerce
Sports & outdoor online shops
China
1
100.00
Electronics
Coffee machines & coffee makers
China
2
95.31
Electronics
Coffee machines & coffee makers
China
3
87.31
Electronics
Coffee machines & coffee makers
China
4
86.25
Electronics
Coffee machines & coffee makers
China
5
83.32
Electronics
Coffee machines & coffee makers
China
1
100.00
Electronics
Gaming hardware & peripherals
China
2
98.47
Electronics
Gaming hardware & peripherals
China
3
97.67
Electronics
Gaming hardware & peripherals
China
4
97.54
Electronics
Gaming hardware & peripherals
China
5
90.92
Electronics
Gaming hardware & peripherals
China
1
100.00
Electronics
Headphones
China
2
97.04
Electronics
Headphones
China
3
96.56
Electronics
Headphones
China
4
92.11
Electronics
Headphones
China
5
90.09
Electronics
Headphones
China
1
100.00
Electronics
Refrigerators
China
2
96.24
Electronics
Refrigerators
China
3
92.89
Electronics
Refrigerators
China
4
77.90
Electronics
Refrigerators
China
5
74.62
Electronics
Refrigerators
China
1
100.00
Electronics
Smart home
China
2
92.43
Electronics
Smart home
China
3
83.06
Electronics
Smart home
China
4
82.54
Electronics
Smart home
China
5
80.58
Electronics
Smart home
China
1
100.00
Electronics
Smart speakers
China
2
99.23
Electronics
Smart speakers
China
3
90.35
Electronics
Smart speakers
China
4
88.70
Electronics
Smart speakers
China
5
88.12
Electronics
Smart speakers
China
1
100.00
Electronics
Smartphones
China
2
99.17
Electronics
Smartphones
China
3
86.00
Electronics
Smartphones
China
4
78.70
Electronics
Smartphones
China
5
76.64
Electronics
Smartphones
China
1
100.00
Electronics
Washing machines
China
2
93.07
Electronics
Washing machines
China
3
92.82
Electronics
Washing machines
China
4
91.32
Electronics
Washing machines
China
5
82.77
Electronics
Washing machines
China
1
100.00
Electronics
Wearables
China
2
97.35
Electronics
Wearables
China
3
95.82
Electronics
Wearables
China
4
75.02
Electronics
Wearables
China
5
73.57
Electronics
Wearables
China
1
100.00
Eservices & Services
Event tickets
China
2
99.26
Eservices & Services
Event tickets
China
3
98.07
Eservices & Services
Event tickets
China
1
100.00
Eservices & Services
Online grocery delivery
China
2
94.64
Eservices & Services
Online grocery delivery
China
3
89.96
Eservices & Services
Online grocery delivery
China
4
89.32
Eservices & Services
Online grocery delivery
China
5
77.74
Eservices & Services
Online grocery delivery
China
1
100.00
Finance & Insurance
Buy now, pay later (BNPL)
China
2
98.43
Finance & Insurance
Buy now, pay later (BNPL)
China
3
93.55
Finance & Insurance
Buy now, pay later (BNPL)
China
1
100.00
Finance & Insurance
Digital payment
China
2
97.00
Finance & Insurance
Digital payment
China
3
83.24
Finance & Insurance
Digital payment
China
4
73.92
Finance & Insurance
Digital payment
China
5
65.78
Finance & Insurance
Digital payment
China
1
100.00
Food & Beverages
Bottled water
China
2
98.92
Food & Beverages
Bottled water
China
3
96.42
Food & Beverages
Bottled water
China
4
94.36
Food & Beverages
Bottled water
China
5
82.33
Food & Beverages
Bottled water
China
1
100.00
Food & Beverages
Breakfast cereal
China
2
99.50
Food & Beverages
Breakfast cereal
China
3
97.33
Food & Beverages
Breakfast cereal
China
4
83.67
Food & Beverages
Breakfast cereal
China
5
83.15
Food & Beverages
Breakfast cereal
China
1
100.00
Food & Beverages
Chocolate & candy bars
China
2
93.79
Food & Beverages
Chocolate & candy bars
China
3
86.03
Food & Beverages
Chocolate & candy bars
China
4
77.45
Food & Beverages
Chocolate & candy bars
China
5
77.18
Food & Beverages
Chocolate & candy bars
China
1
100.00
Food & Beverages
Energy drinks
China
2
92.66
Food & Beverages
Energy drinks
China
3
87.98
Food & Beverages
Energy drinks
China
4
82.92
Food & Beverages
Energy drinks
China
5
78.03
Food & Beverages
Energy drinks
China
1
100.00
Food & Beverages
Ice cream
China
2
95.17
Food & Beverages
Ice cream
China
3
94.03
Food & Beverages
Ice cream
China
4
90.45
Food & Beverages
Ice cream
China
5
90.02
Food & Beverages
Ice cream
China
1
100.00
Food & Beverages
Juice
China
2
98.87
Food & Beverages
Juice
China
3
92.71
Food & Beverages
Juice
China
4
91.13
Food & Beverages
Juice
China
5
87.54
Food & Beverages
Juice
China
1
100.00
Food & Beverages
Milk alternatives
China
2
92.22
Food & Beverages
Milk alternatives
China
3
89.33
Food & Beverages
Milk alternatives
China
4
84.83
Food & Beverages
Milk alternatives
China
5
84.15
Food & Beverages
Milk alternatives
China
1
100.00
Food & Beverages
Organic food
China
2
85.29
Food & Beverages
Organic food
China
3
78.77
Food & Beverages
Organic food
China
4
75.42
Food & Beverages
Organic food
China
5
74.38
Food & Beverages
Organic food
China
1
100.00
Food & Beverages
Soft drinks
China
2
92.39
Food & Beverages
Soft drinks
China
3
90.89
Food & Beverages
Soft drinks
China
4
88.65
Food & Beverages
Soft drinks
China
5
85.42
Food & Beverages
Soft drinks
China
1
100.00
Mobility & Travel
Airlines
China
2
99.45
Mobility & Travel
Airlines
China
3
93.80
Mobility & Travel
Airlines
China
4
74.63
Mobility & Travel
Airlines
China
5
74.16
Mobility & Travel
Airlines
China
1
100.00
Mobility & Travel
Car makers
China
2
98.47
Mobility & Travel
Car makers
China
3
91.21
Mobility & Travel
Car makers
China
4
83.10
Mobility & Travel
Car makers
China
4
83.10
Mobility & Travel
Car makers
China
1
100.00
Mobility & Travel
Mobility services
China
2
88.89
Mobility & Travel
Mobility services
China
3
83.13
Mobility & Travel
Mobility services
China
4
79.64
Mobility & Travel
Mobility services
China
5
73.16
Mobility & Travel
Mobility services
China
1
100.00
Mobility & Travel
Travel portals
China
2
91.70
Mobility & Travel
Travel portals
China
3
87.59
Mobility & Travel
Travel portals
China
4
86.28
Mobility & Travel
Travel portals
China
5
85.11
Mobility & Travel
Travel portals
China
1
100.00
Retail & Hospitality
Fashion stores
China
2
98.55
Retail & Hospitality
Fashion stores
China
3
98.06
Retail & Hospitality
Fashion stores
China
4
91.84
Retail & Hospitality
Fashion stores
China
5
86.21
Retail & Hospitality
Fashion stores
China
1
100.00
Retail & Hospitality
Grocery stores
China
2
98.52
Retail & Hospitality
Grocery stores
China
3
89.96
Retail & Hospitality
Grocery stores
China
4
84.89
Retail & Hospitality
Grocery stores
China
5
81.63
Retail & Hospitality
Grocery stores
China
1
100.00
Retail & Hospitality
Restaurant chains
China
2
97.74
Retail & Hospitality
Restaurant chains
China
3
90.43
Retail & Hospitality
Restaurant chains
China
4
89.71
Retail & Hospitality
Restaurant chains
China
5
83.97
Retail & Hospitality
Restaurant chains
India
1
100.00
Apparel & Shoes
Jewelry
India
2
99.79
Apparel & Shoes
Jewelry
India
3
94.65
Apparel & Shoes
Jewelry
India
4
85.32
Apparel & Shoes
Jewelry
India
5
83.70
Apparel & Shoes
Jewelry
India
1
100.00
Apparel & Shoes
Luxury fashion
India
2
94.62
Apparel & Shoes
Luxury fashion
India
3
91.94
Apparel & Shoes
Luxury fashion
India
4
89.84
Apparel & Shoes
Luxury fashion
India
5
87.49
Apparel & Shoes
Luxury fashion
India
1
100.00
Apparel & Shoes
Outdoor fashion
India
2
92.91
Apparel & Shoes
Outdoor fashion
India
3
92.08
Apparel & Shoes
Outdoor fashion
India
4
87.93
Apparel & Shoes
Outdoor fashion
India
5
85.20
Apparel & Shoes
Outdoor fashion
India
1
100.00
Apparel & Shoes
Sneakers
India
2
98.86
Apparel & Shoes
Sneakers
India
3
96.23
Apparel & Shoes
Sneakers
India
4
86.24
Apparel & Shoes
Sneakers
India
5
81.15
Apparel & Shoes
Sneakers
India
1
100.00
Apparel & Shoes
Sportswear
India
2
99.82
Apparel & Shoes
Sportswear
India
3
98.00
Apparel & Shoes
Sportswear
India
4
90.52
Apparel & Shoes
Sportswear
India
5
70.49
Apparel & Shoes
Sportswear
India
1
100.00
Apparel & Shoes
Watches
India
2
99.54
Apparel & Shoes
Watches
India
3
97.89
Apparel & Shoes
Watches
India
4
93.18
Apparel & Shoes
Watches
India
5
88.59
Apparel & Shoes
Watches
India
1
100.00
Cosmetics & Personal Care
Clean beauty
India
2
95.93
Cosmetics & Personal Care
Clean beauty
India
3
80.19
Cosmetics & Personal Care
Clean beauty
India
4
79.85
Cosmetics & Personal Care
Clean beauty
India
5
78.31
Cosmetics & Personal Care
Clean beauty
India
1
100.00
Cosmetics & Personal Care
Cosmetics & make-up
India
2
93.50
Cosmetics & Personal Care
Cosmetics & make-up
India
3
87.68
Cosmetics & Personal Care
Cosmetics & make-up
India
4
85.02
Cosmetics & Personal Care
Cosmetics & make-up
India
5
83.35
Cosmetics & Personal Care
Cosmetics & make-up
India
1
100.00
Cosmetics & Personal Care
Deodorants
India
2
94.94
Cosmetics & Personal Care
Deodorants
India
3
90.28
Cosmetics & Personal Care
Deodorants
India
4
90.26
Cosmetics & Personal Care
Deodorants
India
5
88.29
Cosmetics & Personal Care
Deodorants
India
1
100.00
Cosmetics & Personal Care
Face care
India
2
98.35
Cosmetics & Personal Care
Face care
India
3
91.81
Cosmetics & Personal Care
Face care
India
4
85.87
Cosmetics & Personal Care
Face care
India
5
83.58
Cosmetics & Personal Care
Face care
India
1
100.00
Cosmetics & Personal Care
Hair care
India
2
95.61
Cosmetics & Personal Care
Hair care
India
3
93.95
Cosmetics & Personal Care
Hair care
India
4
92.18
Cosmetics & Personal Care
Hair care
India
5
89.58
Cosmetics & Personal Care
Hair care
India
1
100.00
Cosmetics & Personal Care
Male cosmetics
India
2
96.48
Cosmetics & Personal Care
Male cosmetics
India
3
91.59
Cosmetics & Personal Care
Male cosmetics
India
4
81.37
Cosmetics & Personal Care
Male cosmetics
India
5
79.89
Cosmetics & Personal Care
Male cosmetics
India
1
100.00
Cosmetics & Personal Care
Shavers & razor
India
2
90.61
Cosmetics & Personal Care
Shavers & razor
India
3
76.06
Cosmetics & Personal Care
Shavers & razor
India
1
100.00
Cosmetics & Personal Care
Toothpaste
India
2
93.10
Cosmetics & Personal Care
Toothpaste
India
3
88.14
Cosmetics & Personal Care
Toothpaste
India
4
87.30
Cosmetics & Personal Care
Toothpaste
India
5
85.52
Cosmetics & Personal Care
Toothpaste
India
1
100.00
Digital Media
Digital music
India
2
95.03
Digital Media
Digital music
India
3
94.46
Digital Media
Digital music
India
4
90.17
Digital Media
Digital music
India
5
88.75
Digital Media
Digital music
India
1
100.00
Digital Media
Video game subscriptions
India
2
98.87
Digital Media
Video game subscriptions
India
3
95.07
Digital Media
Video game subscriptions
India
4
91.33
Digital Media
Video game subscriptions
India
5
90.28
Digital Media
Video game subscriptions
India
1
100.00
Digital Media
Video-on-demand
India
2
97.41
Digital Media
Video-on-demand
India
3
94.87
Digital Media
Video-on-demand
India
4
94.66
Digital Media
Video-on-demand
India
5
92.77
Digital Media
Video-on-demand
India
1
100.00
Ecommerce
Beauty & health online shops
India
2
92.17
Ecommerce
Beauty & health online shops
India
3
86.34
Ecommerce
Beauty & health online shops
India
4
83.96
Ecommerce
Beauty & health online shops
India
5
83.38
Ecommerce
Beauty & health online shops
India
1
100.00
Ecommerce
Car & motorcycle online shops
India
2
97.62
Ecommerce
Car & motorcycle online shops
India
3
94.26
Ecommerce
Car & motorcycle online shops
India
4
92.32
Ecommerce
Car & motorcycle online shops
India
5
88.04
Ecommerce
Car & motorcycle online shops
India
1
100.00
Ecommerce
Consumer electronics online shops
India
2
87.54
Ecommerce
Consumer electronics online shops
India
3
87.32
Ecommerce
Consumer electronics online shops
India
4
85.49
Ecommerce
Consumer electronics online shops
India
5
83.18
Ecommerce
Consumer electronics online shops
India
1
100.00
Ecommerce
Fashion online shops
India
2
93.40
Ecommerce
Fashion online shops
India
3
92.21
Ecommerce
Fashion online shops
India
4
87.93
Ecommerce
Fashion online shops
India
5
81.66
Ecommerce
Fashion online shops
India
1
100.00
Ecommerce
Furniture online shops
India
2
98.18
Ecommerce
Furniture online shops
India
3
89.45
Ecommerce
Furniture online shops
India
4
88.83
Ecommerce
Furniture online shops
India
5
86.39
Ecommerce
Furniture online shops
India
1
100.00
Ecommerce
Sports & outdoor online shops
India
2
95.08
Ecommerce
Sports & outdoor online shops
India
3
90.57
Ecommerce
Sports & outdoor online shops
India
4
81.33
Ecommerce
Sports & outdoor online shops
India
5
74.05
Ecommerce
Sports & outdoor online shops
India
1
100.00
Electronics
Coffee machines & coffee makers
India
2
93.19
Electronics
Coffee machines & coffee makers
India
3
82.39
Electronics
Coffee machines & coffee makers
India
4
81.97
Electronics
Coffee machines & coffee makers
India
5
80.48
Electronics
Coffee machines & coffee makers
India
1
100.00
Electronics
Food processors
India
2
99.01
Electronics
Food processors
India
3
93.41
Electronics
Food processors
India
4
89.79
Electronics
Food processors
India
5
87.10
Electronics
Food processors
India
1
100.00
Electronics
Gaming hardware & peripherals
India
2
90.14
Electronics
Gaming hardware & peripherals
India
3
87.79
Electronics
Gaming hardware & peripherals
India
4
86.77
Electronics
Gaming hardware & peripherals
India
5
85.58
Electronics
Gaming hardware & peripherals
India
1
100.00
Electronics
Headphones
India
2
94.71
Electronics
Headphones
India
3
89.22
Electronics
Headphones
India
4
88.86
Electronics
Headphones
India
5
84.08
Electronics
Headphones
India
1
100.00
Electronics
Refrigerators
India
2
96.16
Electronics
Refrigerators
India
3
95.35
Electronics
Refrigerators
India
4
87.28
Electronics
Refrigerators
India
5
82.96
Electronics
Refrigerators
India
1
100.00
Electronics
Smart home
India
2
99.69
Electronics
Smart home
India
3
95.60
Electronics
Smart home
India
4
94.90
Electronics
Smart home
India
5
89.81
Electronics
Smart home
India
1
100.00
Electronics
Smart speakers
India
2
95.95
Electronics
Smart speakers
India
3
83.29
Electronics
Smart speakers
India
1
100.00
Electronics
Smartphones
India
2
95.68
Electronics
Smartphones
India
3
87.62
Electronics
Smartphones
India
4
82.44
Electronics
Smartphones
India
5
80.81
Electronics
Smartphones
India
1
100.00
Electronics
Washing machines
India
2
96.67
Electronics
Washing machines
India
3
96.27
Electronics
Washing machines
India
4
82.60
Electronics
Washing machines
India
5
81.36
Electronics
Washing machines
India
1
100.00
Electronics
Wearables
India
2
96.63
Electronics
Wearables
India
3
94.72
Electronics
Wearables
India
4
82.76
Electronics
Wearables
India
5
77.96
Electronics
Wearables
India
1
100.00
Eservices & Services
Online education services
India
2
87.95
Eservices & Services
Online education services
India
3
87.54
Eservices & Services
Online education services
India
4
87.47
Eservices & Services
Online education services
India
5
86.77
Eservices & Services
Online education services
India
1
100.00
Eservices & Services
Online grocery delivery
India
2
93.43
Eservices & Services
Online grocery delivery
India
3
91.00
Eservices & Services
Online grocery delivery
India
4
86.38
Eservices & Services
Online grocery delivery
India
5
86.05
Eservices & Services
Online grocery delivery
India
1
100.00
Finance & Insurance
Buy now, pay later (BNPL)
India
2
83.71
Finance & Insurance
Buy now, pay later (BNPL)
India
3
83.64
Finance & Insurance
Buy now, pay later (BNPL)
India
4
82.66
Finance & Insurance
Buy now, pay later (BNPL)
India
5
80.17
Finance & Insurance
Buy now, pay later (BNPL)
India
1
100.00
Finance & Insurance
Digital payment
India
2
99.95
Finance & Insurance
Digital payment
India
3
98.69
Finance & Insurance
Digital payment
India
4
98.06
Finance & Insurance
Digital payment
India
5
85.95
Finance & Insurance
Digital payment
India
1
100.00
Food & Beverages
Bottled water
India
2
91.72
Food & Beverages
Bottled water
India
3
88.89
Food & Beverages
Bottled water
India
4
81.75
Food & Beverages
Bottled water
India
5
80.50
Food & Beverages
Bottled water
India
1
100.00
Food & Beverages
Breakfast cereal
India
2
90.81
Food & Beverages
Breakfast cereal
India
3
87.04
Food & Beverages
Breakfast cereal
India
4
84.14
Food & Beverages
Breakfast cereal
India
5
84.06
Food & Beverages
Breakfast cereal
India
1
100.00
Food & Beverages
Chocolate & candy bars
India
2
97.15
Food & Beverages
Chocolate & candy bars
India
3
94.37
Food & Beverages
Chocolate & candy bars
India
4
89.76
Food & Beverages
Chocolate & candy bars
India
5
88.31
Food & Beverages
Chocolate & candy bars
India
1
100.00
Food & Beverages
Energy drinks
India
2
91.16
Food & Beverages
Energy drinks
India
3
89.62
Food & Beverages
Energy drinks
India
4
87.86
Food & Beverages
Energy drinks
India
5
69.71
Food & Beverages
Energy drinks
India
1
100.00
Food & Beverages
Frozen pizza
India
2
79.00
Food & Beverages
Frozen pizza
India
3
76.86
Food & Beverages
Frozen pizza
India
1
100.00
Food & Beverages
Ice cream
India
2
85.79
Food & Beverages
Ice cream
India
3
85.01
Food & Beverages
Ice cream
India
4
82.30
Food & Beverages
Ice cream
India
5
77.73
Food & Beverages
Ice cream
India
1
100.00
Food & Beverages
Juice
India
2
97.47
Food & Beverages
Juice
India
3
91.86
Food & Beverages
Juice
India
4
90.49
Food & Beverages
Juice
India
5
86.03
Food & Beverages
Juice
India
1
100.00
Food & Beverages
Meat substitutes
India
2
97.37
Food & Beverages
Meat substitutes
India
3
96.16
Food & Beverages
Meat substitutes
India
4
95.75
Food & Beverages
Meat substitutes
India
5
95.44
Food & Beverages
Meat substitutes
India
1
100.00
Food & Beverages
Milk alternatives
India
2
96.30
Food & Beverages
Milk alternatives
India
3
84.40
Food & Beverages
Milk alternatives
India
4
84.06
Food & Beverages
Milk alternatives
India
5
80.25
Food & Beverages
Milk alternatives
India
1
100.00
Food & Beverages
Organic food
India
2
86.12
Food & Beverages
Organic food
India
3
85.85
Food & Beverages
Organic food
India
4
85.66
Food & Beverages
Organic food
India
5
80.44
Food & Beverages
Organic food
India
1
100.00
Food & Beverages
Soft drinks
India
2
98.56
Food & Beverages
Soft drinks
India
3
97.07
Food & Beverages
Soft drinks
India
4
93.64
Food & Beverages
Soft drinks
India
5
93.64
Food & Beverages
Soft drinks
India
1
100.00
Mobility & Travel
Airlines
India
2
92.45
Mobility & Travel
Airlines
India
3
88.13
Mobility & Travel
Airlines
India
4
80.51
Mobility & Travel
Airlines
India
5
80.21
Mobility & Travel
Airlines
India
1
100.00
Mobility & Travel
Car makers
India
2
95.66
Mobility & Travel
Car makers
India
3
89.09
Mobility & Travel
Car makers
India
4
84.54
Mobility & Travel
Car makers
India
5
84.08
Mobility & Travel
Car makers
India
1
100.00
Mobility & Travel
Car rental
India
2
95.57
Mobility & Travel
Car rental
India
3
86.38
Mobility & Travel
Car rental
India
1
100.00
Mobility & Travel
Mobility services
India
2
99.05
Mobility & Travel
Mobility services
India
3
93.60
Mobility & Travel
Mobility services
India
4
76.12
Mobility & Travel
Mobility services
India
5
74.93
Mobility & Travel
Mobility services
India
1
100.00
Mobility & Travel
Travel portals
India
2
98.58
Mobility & Travel
Travel portals
India
3
89.04
Mobility & Travel
Travel portals
India
4
88.89
Mobility & Travel
Travel portals
India
5
86.33
Mobility & Travel
Travel portals
India
1
100.00
Retail & Hospitality
Fashion stores
India
2
99.07
Retail & Hospitality
Fashion stores
India
3
98.18
Retail & Hospitality
Fashion stores
India
4
93.60
Retail & Hospitality
Fashion stores
India
5
93.06
Retail & Hospitality
Fashion stores
India
1
100.00
Retail & Hospitality
Grocery stores
India
2
97.56
Retail & Hospitality
Grocery stores
India
3
88.86
Retail & Hospitality
Grocery stores
India
4
88.06
Retail & Hospitality
Grocery stores
India
5
83.81
Retail & Hospitality
Grocery stores
India
1
100.00
Retail & Hospitality
Restaurant chains
India
2
99.75
Retail & Hospitality
Restaurant chains
India
3
95.38
Retail & Hospitality
Restaurant chains
India
4
94.29
Retail & Hospitality
Restaurant chains
India
5
90.66
Retail & Hospitality
Restaurant chains
Japan
1
100.00
Apparel & Shoes
Jewelry
Japan
2
99.57
Apparel & Shoes
Jewelry
Japan
3
95.33
Apparel & Shoes
Jewelry
Japan
4
89.32
Apparel & Shoes
Jewelry
Japan
5
87.68
Apparel & Shoes
Jewelry
Japan
1
100.00
Apparel & Shoes
Luxury fashion
Japan
2
99.95
Apparel & Shoes
Luxury fashion
Japan
3
99.33
Apparel & Shoes
Luxury fashion
Japan
4
96.66
Apparel & Shoes
Luxury fashion
Japan
5
96.31
Apparel & Shoes
Luxury fashion
Japan
1
100.00
Apparel & Shoes
Outdoor fashion
Japan
2
86.77
Apparel & Shoes
Outdoor fashion
Japan
3
86.76
Apparel & Shoes
Outdoor fashion
Japan
4
82.78
Apparel & Shoes
Outdoor fashion
Japan
5
80.99
Apparel & Shoes
Outdoor fashion
Japan
1
100.00
Apparel & Shoes
Sneakers
Japan
2
97.03
Apparel & Shoes
Sneakers
Japan
3
95.05
Apparel & Shoes
Sneakers
Japan
4
84.57
Apparel & Shoes
Sneakers
Japan
5
82.01
Apparel & Shoes
Sneakers
Japan
1
100.00
Apparel & Shoes
Sportswear
Japan
2
97.82
Apparel & Shoes
Sportswear
Japan
3
85.32
Apparel & Shoes
Sportswear
Japan
4
84.87
Apparel & Shoes
Sportswear
Japan
5
82.36
Apparel & Shoes
Sportswear
Japan
1
100.00
Apparel & Shoes
Watches
Japan
2
99.04
Apparel & Shoes
Watches
Japan
3
94.19
Apparel & Shoes
Watches
Japan
4
91.78
Apparel & Shoes
Watches
Japan
5
80.12
Apparel & Shoes
Watches
Japan
1
100.00
Cosmetics & Personal Care
Cosmetics & make-up
Japan
2
96.45
Cosmetics & Personal Care
Cosmetics & make-up
Japan
3
96.28
Cosmetics & Personal Care
Cosmetics & make-up
Japan
4
90.35
Cosmetics & Personal Care
Cosmetics & make-up
Japan
5
88.94
Cosmetics & Personal Care
Cosmetics & make-up
Japan
1
100.00
Cosmetics & Personal Care
Deodorants
Japan
2
98.67
Cosmetics & Personal Care
Deodorants
Japan
3
97.52
Cosmetics & Personal Care
Deodorants
Japan
4
89.18
Cosmetics & Personal Care
Deodorants
Japan
5
85.21
Cosmetics & Personal Care
Deodorants
Japan
1
100.00
Cosmetics & Personal Care
Face care
Japan
2
100.00
Cosmetics & Personal Care
Face care
Japan
3
98.72
Cosmetics & Personal Care
Face care
Japan
4
97.54
Cosmetics & Personal Care
Face care
Japan
5
90.86
Cosmetics & Personal Care
Face care
Japan
1
100.00
Cosmetics & Personal Care
Hair care
Japan
2
97.35
Cosmetics & Personal Care
Hair care
Japan
3
89.53
Cosmetics & Personal Care
Hair care
Japan
4
87.90
Cosmetics & Personal Care
Hair care
Japan
5
87.62
Cosmetics & Personal Care
Hair care
Japan
1
100.00
Cosmetics & Personal Care
Male cosmetics
Japan
2
88.61
Cosmetics & Personal Care
Male cosmetics
Japan
3
88.22
Cosmetics & Personal Care
Male cosmetics
Japan
4
81.02
Cosmetics & Personal Care
Male cosmetics
Japan
5
77.13
Cosmetics & Personal Care
Male cosmetics
Japan
1
100.00
Cosmetics & Personal Care
Shavers & razor
Japan
2
97.75
Cosmetics & Personal Care
Shavers & razor
Japan
3
95.22
Cosmetics & Personal Care
Shavers & razor
Japan
4
88.00
Cosmetics & Personal Care
Shavers & razor
Japan
5
81.99
Cosmetics & Personal Care
Shavers & razor
Japan
1
100.00
Cosmetics & Personal Care
Toothpaste
Japan
2
99.55
Cosmetics & Personal Care
Toothpaste
Japan
3
90.35
Cosmetics & Personal Care
Toothpaste
Japan
4
89.21
Cosmetics & Personal Care
Toothpaste
Japan
5
88.82
Cosmetics & Personal Care
Toothpaste
Japan
1
100.00
Digital Media
Digital music
Japan
2
96.89
Digital Media
Digital music
Japan
3
95.70
Digital Media
Digital music
Japan
4
94.99
Digital Media
Digital music
Japan
5
75.91
Digital Media
Digital music
Japan
1
100.00
Digital Media
Video game subscriptions
Japan
2
97.84
Digital Media
Video game subscriptions
Japan
3
91.56
Digital Media
Video game subscriptions
Japan
4
82.85
Digital Media
Video game subscriptions
Japan
5
78.30
Digital Media
Video game subscriptions
Japan
1
100.00
Digital Media
Video-on-demand
Japan
2
93.25
Digital Media
Video-on-demand
Japan
3
88.36
Digital Media
Video-on-demand
Japan
4
76.52
Digital Media
Video-on-demand
Japan
5
75.15
Digital Media
Video-on-demand
Japan
1
100.00
Electronics
Coffee machines & coffee makers
Japan
2
98.65
Electronics
Coffee machines & coffee makers
Japan
3
88.97
Electronics
Coffee machines & coffee makers
Japan
4
87.29
Electronics
Coffee machines & coffee makers
Japan
5
82.93
Electronics
Coffee machines & coffee makers
Japan
1
100.00
Electronics
Gaming hardware & peripherals
Japan
2
98.02
Electronics
Gaming hardware & peripherals
Japan
3
78.74
Electronics
Gaming hardware & peripherals
Japan
4
74.47
Electronics
Gaming hardware & peripherals
Japan
5
67.76
Electronics
Gaming hardware & peripherals
Japan
1
100.00
Electronics
Headphones
Japan
2
85.86
Electronics
Headphones
Japan
3
79.42
Electronics
Headphones
Japan
4
78.04
Electronics
Headphones
Japan
5
72.63
Electronics
Headphones
Japan
1
100.00
Electronics
Refrigerators
Japan
2
98.89
Electronics
Refrigerators
Japan
3
91.26
Electronics
Refrigerators
Japan
4
89.17
Electronics
Refrigerators
Japan
5
67.28
Electronics
Refrigerators
Japan
1
100.00
Electronics
Smart speakers
Japan
2
93.62
Electronics
Smart speakers
Japan
3
85.30
Electronics
Smart speakers
Japan
4
77.66
Electronics
Smart speakers
Japan
5
73.62
Electronics
Smart speakers
Japan
1
100.00
Electronics
Smartphones
Japan
2
90.58
Electronics
Smartphones
Japan
3
78.58
Electronics
Smartphones
Japan
4
63.88
Electronics
Smartphones
Japan
5
63.79
Electronics
Smartphones
Japan
1
100.00
Electronics
Vacuum cleaners
Japan
2
91.69
Electronics
Vacuum cleaners
Japan
3
86.97
Electronics
Vacuum cleaners
Japan
4
80.80
Electronics
Vacuum cleaners
Japan
5
79.97
Electronics
Vacuum cleaners
Japan
1
100.00
Electronics
Washing machines
Japan
2
98.79
Electronics
Washing machines
Japan
3
90.49
Electronics
Washing machines
Japan
4
84.29
Electronics
Washing machines
Japan
5
80.97
Electronics
Washing machines
Japan
1
100.00
Electronics
Wearables
Japan
2
78.07
Electronics
Wearables
Japan
3
73.89
Electronics
Wearables
Japan
4
67.52
Electronics
Wearables
Japan
5
65.76
Electronics
Wearables
Japan
1
100.00
Finance & Insurance
Buy now, pay later (BNPL)
Japan
2
97.19
Finance & Insurance
Buy now, pay later (BNPL)
Japan
3
77.65
Finance & Insurance
Buy now, pay later (BNPL)
Japan
1
100.00
Finance & Insurance
Digital payment
Japan
2
89.61
Finance & Insurance
Digital payment
Japan
3
88.47
Finance & Insurance
Digital payment
Japan
4
76.70
Finance & Insurance
Digital payment
Japan
5
66.81
Finance & Insurance
Digital payment
Japan
1
100.00
Food & Beverages
Bottled water
Japan
2
92.10
Food & Beverages
Bottled water
Japan
3
83.27
Food & Beverages
Bottled water
Japan
4
82.53
Food & Beverages
Bottled water
Japan
5
70.73
Food & Beverages
Bottled water
Japan
1
100.00
Food & Beverages
Breakfast cereal
Japan
2
82.72
Food & Beverages
Breakfast cereal
Japan
3
78.01
Food & Beverages
Breakfast cereal
Japan
4
75.22
Food & Beverages
Breakfast cereal
Japan
5
73.37
Food & Beverages
Breakfast cereal
Japan
1
100.00
Food & Beverages
Chocolate & candy bars
Japan
2
99.67
Food & Beverages
Chocolate & candy bars
Japan
3
98.56
Food & Beverages
Chocolate & candy bars
Japan
4
96.42
Food & Beverages
Chocolate & candy bars
Japan
5
96.23
Food & Beverages
Chocolate & candy bars
Japan
1
100.00
Food & Beverages
Energy drinks
Japan
2
96.02
Food & Beverages
Energy drinks
Japan
3
89.83
Food & Beverages
Energy drinks
Japan
4
89.77
Food & Beverages
Energy drinks
Japan
5
87.42
Food & Beverages
Energy drinks
Japan
1
100.00
Food & Beverages
Ice cream
Japan
2
92.24
Food & Beverages
Ice cream
Japan
3
91.68
Food & Beverages
Ice cream
Japan
4
89.55
Food & Beverages
Ice cream
Japan
5
89.48
Food & Beverages
Ice cream
Japan
1
100.00
Food & Beverages
Meat substitutes
Japan
2
89.23
Food & Beverages
Meat substitutes
Japan
3
72.06
Food & Beverages
Meat substitutes
Japan
4
69.28
Food & Beverages
Meat substitutes
Japan
5
66.99
Food & Beverages
Meat substitutes
Japan
1
100.00
Food & Beverages
Soft drinks
Japan
2
92.62
Food & Beverages
Soft drinks
Japan
3
89.81
Food & Beverages
Soft drinks
Japan
4
86.76
Food & Beverages
Soft drinks
Japan
5
75.80
Food & Beverages
Soft drinks
Japan
1
100.00
Mobility & Travel
Airlines
Japan
2
97.10
Mobility & Travel
Airlines
Japan
3
68.93
Mobility & Travel
Airlines
Japan
4
65.82
Mobility & Travel
Airlines
Japan
5
65.07
Mobility & Travel
Airlines
Japan
1
100.00
Mobility & Travel
Car makers
Japan
2
89.40
Mobility & Travel
Car makers
Japan
3
83.58
Mobility & Travel
Car makers
Japan
4
77.73
Mobility & Travel
Car makers
Japan
5
76.65
Mobility & Travel
Car makers
Japan
1
100.00
Mobility & Travel
Travel portals
Japan
2
92.42
Mobility & Travel
Travel portals
Japan
3
81.81
Mobility & Travel
Travel portals
Japan
4
78.18
Mobility & Travel
Travel portals
Japan
5
73.83
Mobility & Travel
Travel portals
Japan
1
100.00
Retail & Hospitality
Fashion stores
Japan
2
88.40
Retail & Hospitality
Fashion stores
Japan
3
85.46
Retail & Hospitality
Fashion stores
Japan
4
84.51
Retail & Hospitality
Fashion stores
Japan
5
79.05
Retail & Hospitality
Fashion stores
Japan
1
100.00
Retail & Hospitality
Grocery stores
Japan
2
92.09
Retail & Hospitality
Grocery stores
Japan
3
86.08
Retail & Hospitality
Grocery stores
Japan
4
83.42
Retail & Hospitality
Grocery stores
Japan
5
82.13
Retail & Hospitality
Grocery stores
Japan
1
100.00
Retail & Hospitality
Restaurant chains
Japan
2
98.94
Retail & Hospitality
Restaurant chains
Japan
3
90.92
Retail & Hospitality
Restaurant chains
Japan
4
87.68
Retail & Hospitality
Restaurant chains
Japan
5
82.17
Retail & Hospitality
Restaurant chains
South Korea
1
100.00
Apparel & Shoes
Jewelry
South Korea
2
99.34
Apparel & Shoes
Jewelry
South Korea
3
95.75
Apparel & Shoes
Jewelry
South Korea
4
89.29
Apparel & Shoes
Jewelry
South Korea
5
88.52
Apparel & Shoes
Jewelry
South Korea
1
100.00
Apparel & Shoes
Luxury fashion
South Korea
2
98.23
Apparel & Shoes
Luxury fashion
South Korea
3
96.55
Apparel & Shoes
Luxury fashion
South Korea
4
90.65
Apparel & Shoes
Luxury fashion
South Korea
5
90.10
Apparel & Shoes
Luxury fashion
South Korea
1
100.00
Apparel & Shoes
Outdoor fashion
South Korea
2
88.79
Apparel & Shoes
Outdoor fashion
South Korea
3
87.50
Apparel & Shoes
Outdoor fashion
South Korea
4
87.47
Apparel & Shoes
Outdoor fashion
South Korea
5
84.83
Apparel & Shoes
Outdoor fashion
South Korea
1
100.00
Apparel & Shoes
Sneakers
South Korea
2
91.76
Apparel & Shoes
Sneakers
South Korea
3
84.67
Apparel & Shoes
Sneakers
South Korea
4
67.87
Apparel & Shoes
Sneakers
South Korea
5
66.70
Apparel & Shoes
Sneakers
South Korea
1
100.00
Apparel & Shoes
Sportswear
South Korea
2
92.57
Apparel & Shoes
Sportswear
South Korea
3
78.04
Apparel & Shoes
Sportswear
South Korea
4
76.51
Apparel & Shoes
Sportswear
South Korea
5
70.46
Apparel & Shoes
Sportswear
South Korea
1
100.00
Apparel & Shoes
Watches
South Korea
2
86.93
Apparel & Shoes
Watches
South Korea
3
86.70
Apparel & Shoes
Watches
South Korea
4
85.25
Apparel & Shoes
Watches
South Korea
5
76.99
Apparel & Shoes
Watches
South Korea
1
100.00
Cosmetics & Personal Care
Clean beauty
South Korea
2
89.14
Cosmetics & Personal Care
Clean beauty
South Korea
3
86.17
Cosmetics & Personal Care
Clean beauty
South Korea
4
76.52
Cosmetics & Personal Care
Clean beauty
South Korea
5
76.19
Cosmetics & Personal Care
Clean beauty
South Korea
1
100.00
Cosmetics & Personal Care
Cosmetics & make-up
South Korea
2
90.87
Cosmetics & Personal Care
Cosmetics & make-up
South Korea
3
87.16
Cosmetics & Personal Care
Cosmetics & make-up
South Korea
4
86.69
Cosmetics & Personal Care
Cosmetics & make-up
South Korea
5
84.72
Cosmetics & Personal Care
Cosmetics & make-up
South Korea
1
100.00
Cosmetics & Personal Care
Face care
South Korea
2
97.68
Cosmetics & Personal Care
Face care
South Korea
3
90.37
Cosmetics & Personal Care
Face care
South Korea
4
88.34
Cosmetics & Personal Care
Face care
South Korea
5
84.49
Cosmetics & Personal Care
Face care
South Korea
1
100.00
Cosmetics & Personal Care
Hair care
South Korea
2
89.22
Cosmetics & Personal Care
Hair care
South Korea
3
85.84
Cosmetics & Personal Care
Hair care
South Korea
4
84.19
Cosmetics & Personal Care
Hair care
South Korea
5
78.57
Cosmetics & Personal Care
Hair care
South Korea
1
100.00
Digital Media
Digital music
South Korea
2
97.90
Digital Media
Digital music
South Korea
3
82.73
Digital Media
Digital music
South Korea
4
80.75
Digital Media
Digital music
South Korea
5
77.46
Digital Media
Digital music
South Korea
1
100.00
Digital Media
Video game subscriptions
South Korea
2
94.77
Digital Media
Video game subscriptions
South Korea
3
93.66
Digital Media
Video game subscriptions
South Korea
1
100.00
Digital Media
Video-on-demand
South Korea
2
83.27
Digital Media
Video-on-demand
South Korea
3
80.76
Digital Media
Video-on-demand
South Korea
4
80.61
Digital Media
Video-on-demand
South Korea
5
66.95
Digital Media
Video-on-demand
South Korea
1
100.00
Electronics
Coffee machines & coffee makers
South Korea
2
84.44
Electronics
Coffee machines & coffee makers
South Korea
3
78.95
Electronics
Coffee machines & coffee makers
South Korea
4
74.15
Electronics
Coffee machines & coffee makers
South Korea
5
71.51
Electronics
Coffee machines & coffee makers
South Korea
1
100.00
Electronics
Gaming hardware & peripherals
South Korea
2
98.62
Electronics
Gaming hardware & peripherals
South Korea
3
82.08
Electronics
Gaming hardware & peripherals
South Korea
4
80.89
Electronics
Gaming hardware & peripherals
South Korea
5
75.06
Electronics
Gaming hardware & peripherals
South Korea
1
100.00
Electronics
Headphones
South Korea
2
96.28
Electronics
Headphones
South Korea
3
93.93
Electronics
Headphones
South Korea
4
84.20
Electronics
Headphones
South Korea
5
82.98
Electronics
Headphones
South Korea
1
100.00
Electronics
Refrigerators
South Korea
2
97.40
Electronics
Refrigerators
South Korea
1
100.00
Electronics
Smart home
South Korea
2
91.88
Electronics
Smart home
South Korea
3
78.16
Electronics
Smart home
South Korea
4
74.49
Electronics
Smart home
South Korea
5
68.44
Electronics
Smart home
South Korea
1
100.00
Electronics
Smartphones
South Korea
2
89.55
Electronics
Smartphones
South Korea
1
100.00
Electronics
Vacuum cleaners
South Korea
2
98.79
Electronics
Vacuum cleaners
South Korea
3
97.55
Electronics
Vacuum cleaners
South Korea
4
70.87
Electronics
Vacuum cleaners
South Korea
5
65.49
Electronics
Vacuum cleaners
South Korea
1
100.00
Electronics
Washing machines
South Korea
2
95.67
Electronics
Washing machines
South Korea
1
100.00
Finance & Insurance
Buy now, pay later (BNPL)
South Korea
2
95.38
Finance & Insurance
Buy now, pay later (BNPL)
South Korea
3
80.09
Finance & Insurance
Buy now, pay later (BNPL)
South Korea
1
100.00
Finance & Insurance
Digital payment
South Korea
2
97.29
Finance & Insurance
Digital payment
South Korea
3
88.72
Finance & Insurance
Digital payment
South Korea
4
83.79
Finance & Insurance
Digital payment
South Korea
5
76.15
Finance & Insurance
Digital payment
South Korea
1
100.00
Food & Beverages
Bottled water
South Korea
2
83.37
Food & Beverages
Bottled water
South Korea
3
77.25
Food & Beverages
Bottled water
South Korea
4
68.98
Food & Beverages
Bottled water
South Korea
5
65.13
Food & Beverages
Bottled water
South Korea
1
100.00
Food & Beverages
Breakfast cereal
South Korea
2
92.50
Food & Beverages
Breakfast cereal
South Korea
3
70.87
Food & Beverages
Breakfast cereal
South Korea
4
69.91
Food & Beverages
Breakfast cereal
South Korea
5
67.55
Food & Beverages
Breakfast cereal
South Korea
1
100.00
Food & Beverages
Chocolate & candy bars
South Korea
2
92.52
Food & Beverages
Chocolate & candy bars
South Korea
3
92.08
Food & Beverages
Chocolate & candy bars
South Korea
4
87.51
Food & Beverages
Chocolate & candy bars
South Korea
5
85.92
Food & Beverages
Chocolate & candy bars
South Korea
1
100.00
Food & Beverages
Energy drinks
South Korea
2
99.65
Food & Beverages
Energy drinks
South Korea
3
90.72
Food & Beverages
Energy drinks
South Korea
4
89.88
Food & Beverages
Energy drinks
South Korea
5
86.91
Food & Beverages
Energy drinks
South Korea
1
100.00
Food & Beverages
Frozen pizza
South Korea
2
98.02
Food & Beverages
Frozen pizza
South Korea
3
86.78
Food & Beverages
Frozen pizza
South Korea
4
80.33
Food & Beverages
Frozen pizza
South Korea
5
67.09
Food & Beverages
Frozen pizza
South Korea
1
100.00
Food & Beverages
Ice cream
South Korea
2
97.53
Food & Beverages
Ice cream
South Korea
3
97.14
Food & Beverages
Ice cream
South Korea
4
94.89
Food & Beverages
Ice cream
South Korea
5
94.81
Food & Beverages
Ice cream
South Korea
1
100.00
Food & Beverages
Juice
South Korea
2
88.07
Food & Beverages
Juice
South Korea
3
87.94
Food & Beverages
Juice
South Korea
4
85.24
Food & Beverages
Juice
South Korea
5
78.05
Food & Beverages
Juice
South Korea
1
100.00
Food & Beverages
Meat substitutes
South Korea
2
73.80
Food & Beverages
Meat substitutes
South Korea
3
73.53
Food & Beverages
Meat substitutes
South Korea
1
100.00
Food & Beverages
Milk alternatives
South Korea
2
91.53
Food & Beverages
Milk alternatives
South Korea
3
90.31
Food & Beverages
Milk alternatives
South Korea
4
90.11
Food & Beverages
Milk alternatives
South Korea
5
88.10
Food & Beverages
Milk alternatives
South Korea
1
100.00
Food & Beverages
Soft drinks
South Korea
2
90.01
Food & Beverages
Soft drinks
South Korea
3
88.58
Food & Beverages
Soft drinks
South Korea
4
82.33
Food & Beverages
Soft drinks
South Korea
5
80.97
Food & Beverages
Soft drinks
South Korea
1
100.00
Mobility & Travel
Airlines
South Korea
2
92.90
Mobility & Travel
Airlines
South Korea
3
76.25
Mobility & Travel
Airlines
South Korea
4
70.38
Mobility & Travel
Airlines
South Korea
5
62.61
Mobility & Travel
Airlines
South Korea
1
100.00
Mobility & Travel
Car makers
South Korea
2
96.57
Mobility & Travel
Car makers
South Korea
3
90.23
Mobility & Travel
Car makers
South Korea
4
89.39
Mobility & Travel
Car makers
South Korea
5
89.30
Mobility & Travel
Car makers
South Korea
1
100.00
Mobility & Travel
Travel portals
South Korea
2
99.31
Mobility & Travel
Travel portals
South Korea
3
92.72
Mobility & Travel
Travel portals
South Korea
4
92.02
Mobility & Travel
Travel portals
South Korea
5
88.38
Mobility & Travel
Travel portals
South Korea
1
100.00
Retail & Hospitality
Fashion stores
South Korea
2
99.46
Retail & Hospitality
Fashion stores
South Korea
3
95.70
Retail & Hospitality
Fashion stores
South Korea
4
94.00
Retail & Hospitality
Fashion stores
South Korea
5
93.34
Retail & Hospitality
Fashion stores
South Korea
1
100.00
Retail & Hospitality
Grocery stores
South Korea
2
90.26
Retail & Hospitality
Grocery stores
South Korea
3
87.62
Retail & Hospitality
Grocery stores
South Korea
4
84.73
Retail & Hospitality
Grocery stores
South Korea
5
84.06
Retail & Hospitality
Grocery stores
South Korea
1
100.00
Retail & Hospitality
Restaurant chains
South Korea
2
95.51
Retail & Hospitality
Restaurant chains
South Korea
3
95.45
Retail & Hospitality
Restaurant chains
South Korea
4
95.12
Retail & Hospitality
Restaurant chains
South Korea
5
93.54
Retail & Hospitality
Restaurant chains

LICENSING

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METHODOLOGY

The Most Loved Brands Asia-Pacific 2024 features the most loved consumer brands in nearly 60 categories in five countries Australia, China, India, Japan and South Korea.

The brands were identified through an independent survey of over 9,000 consumers, conducted in June 2024. 43,000 evaluations from individuals aged 18 to 70 in Australia, China, India, Japan, and South Korea were collected via an online-access panel.

In the survey, participants indicated whether they were familiar with a brand (awareness), which brands they preferred (likeability), had used before (usage) and would use again (loyalty) within each category.

An overall score based on brand awareness, likeability, usage and loyalty was calculated for each brand in each category and country. The top 5 brands with the best scores were awarded. Depending on the availability of variety of brands in each category, in some categories only 2 or 3 brands were awarded.

The ranking consists of five top brands lists of five countries and one cross-country list. The cross-country list features brands that are recognized as most loved brands in more than two countries in the respective categories.

DISCLAIMER

The rankings are comprised exclusively of brands that are eligible regarding the scope described in this document. A mention in the ranking is a positive recognition based on consumer evaluations collected in June 2024. Events following June 2024 pertaining to individual persons affiliated or associated to the brands were not included in the metrics.

As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information about brands. The quality of brands that are not included in the rankings is not disputed.

ABOUT STATISTA

Statista is a world leader in the creation of company, brand, and product rankings, based on comprehensive market research and data analysis. With a team of over 100 expert analysts and partnerships with more than 50 media publications across all continents, Statista R creates transparency for consumers and helps companies build trust and recognition across a plethora of industries and product categories. is a global data and business intelligence platform with an extensive collection of statistics, reports and insights on more than 80,000 topics from 22,500 sources in 170 industries. Its Ranking division (Statista R) - dedicated to the creation of company, brand, and product rankings and lists - is Newsweek's longtime research and data partner. With a team of more than 100 analysts, Statista R provides comprehensive market research and data analysis, proprietary surveys, and access to thousands of consumers.

Please visit r.statista.com for further information about Statista R and our rankings.

Download the full methodology here.